Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing

On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business.

If you want some great plumber marketing tips, look no further than this conversation with an outstanding plumber and savvy business owner, Christian Devlin. Christian’s company, Devlin Plumbing Services serves Myrtle Beach and surrounding areas and he’s done a great job building a team that offers same day service. They can barely keep up with the demand for their services. In this conversation Christian shares the things he’s done that have helped his business grow, what’s working for him now, how he’s created a big company image for his smaller shop, and what he does to keep customers loyal. It’s a great conversation you’ll enjoy and benefit from, so be sure you take the time to listen.

It doesn’t matter what the owner thinks, it matters what the customer thinks.

One of the hard lessons Christian Devlin had to learn (by his own admission) was that the things he thought were best in the way he promoted or communicated about his plumbing business didn’t really matter. What mattered was how his customer was perceiving what he was doing. That concept changed everything for him. He upgraded his uniforms, invoices, logo, trucks, phone message – just about anything that could give a better, more professional, safer impression of his company. In this conversation, Christian tells us how he did those things bit by bit over time and the impact it’s had on his bottom line.

One of Christian’s top plumber marketing tips: Communicate a win-win situation to customers.

It’s vital that the people you are putting your company in front of are getting the right and true impression of who you are as a company and feel they can trust you as a result. That’s the kind of thing Christian Devlin is talking about when he mentions communicating a “win-win” for both you and the customer. The trust fuels your business and it gives your customer peace of mind at the thought of inviting your service people into their home. There are loads more tips like this for marketing your plumbing business in this episode with Christian, so don’t miss out. It will be well worth your time.

If you hand out promotional material, make sure it’s something the customer won’t throw away.

If you’re trying to find those giveaways that will truly get a response from potential or past customers, you need to hear what Christian Devlin shares on this episode. He’s done some very creative things to keep his company front of mind with his customers. One of the most obvious but not-often-done ideas is to make sure that the items he leaves in the home are something the customer will actually use/keep. Measurement conversion tables, calendars, even a magnet with Psalm 23 on it have proven to be great for his customers. His ideas will likely spur your creativity in light of your particular customer base, so be sure you listen to be inspired.

Look like a big company. You’ll start feeling like one. Then you can start charging like one.

At the end of this episode, Christian Devlin was asked to give his advice to plumbing company owners who are looking to take their business to the next level. His main piece of advice has to do with the way you come across to potential customers. He says to do everything you can to look like a big company. That sense of pride and professionalism you portray in your marketing will go a long way toward making you FEEL like a bigger company, which translates into action, and eventually, increased revenue. Find out more from Christian on this episode.

OUTLINE OF THIS EPISODE

[0:59] The 10,000 foot overview of how Christian got into plumbing and where his business is today.
[5:37] How Christian defines his market and the demographics that didn’t fit for him.
[9:49] What’s the message Christian’s company? Their USP is…
[13:05] The marketing niche and methods Christian has been using effectively.
[27:46] How Christian makes the connection with Handymen, HVAC companies, Granite Installers, and Realtors.
[31:35] How Christian works to get his 5 star reviews on review sites.
[41:47] Internet strategies Christian uses to market his business.
[55:00] Training Christian has experienced that he has benefitted from.
[58:57] Christian’s advice to up and coming shop owners looking to the next step.

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